| | | | Dear Guest,
Once there was Beatlemania, now we have Swifties.
Have you been caught up in the global phenomenon that is Taylor Swift? Her success is undeniable - first woman to have four albums simultaneously in the top 10 on Billboard’s top 200 chart; most number-one albums by a female artist; financial worth of $US780 million; highest-grossing concert tour of all time.
Her influence is not just musical. Experts and commentators look to Taylor Swift's success to find lessons across all facets of life - including leadership.
This article in Forbes, for example, distils five top secrets behind her stellar success. They are: - Bring your WOW! For those at the MCG concert, the wow-factor was on show big time!
- Cultivate deep expertise in your field. Glitz aside, as writer Bruce Weinstein notes, it's the songwriting craft that lies at the centre of Swift's success. "If she didn't write such meticulously crafted songs, she would be playing to a few people in small-town bars instead of sold-out sports stadiums worldwide."
- Know that vulnerability means relatability. Swift's confessional song lyrics create a bridge to connects with millions of young women who see her as role model. She strikes down old notions of Zombie Leadership by leading with vulnerability.
- Shake off nasty criticism. It's easy to be impacted by “players...haters...heartbreakers...fakers". Leaders are often targets for unfair and unfounded criticism. To remain focused on the end game, sometimes you just need to "shake it off".
- Drink it in. There are some still and quiet moments when Swift truly connects with her crowd in a packed stadium. These are the moments to drink in the success.
We should all find a quiet moment in our busy week to celebrate our achievements - or just shake it off!
CHERYL GRAY
CEO, Women's Network Australia | | | | New Ambassador Announced! We are thrilled to introduce our new WNA Ambassador - Brand, Creative and Marketing!!! Carlie Clark is the Founder and Creative Director of Hello Creative Agency, specialists in brand, strategy, marketing, web and content. Carlie leads a dedicated team of creative thinkers who empower business owners to make clever, creative decisions by planning and executing a custom strategy to bring creative ideas to life. Founded with a vision to revolutionise the way brands connect with their audiences, Hello Creative Agency has quickly emerged as the creative heart of the industry, having worked with impactful brands such as Foodbank Queensland, Meta, Hyundai, Ray White and now Women’s Network Australia. As a WNA Ambassador, Carlie will provide thought leadership on branding, creative design and marketing, with upcoming webinars and Member-Only training. Stay tuned for details! | | | | | | February WNA Pulse Survey In our February pulse survey, we delve into business planning. Do you have a business plan? What about a Business Contingency Plan? Take our survey and we will share the results at the end of the month. | | | | | | | | WNA events - February / March Affiliate events | | | | Say Hello to our new creative partner! WNA welcomes our new Creative Partner, Hello Creative Agency! If you're starting a new business or rethinking your place in the market, start with your brand strategy. A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe. Hello Creative Agency helps organisations, businesses, leaders, teams, and individuals become more strategic about their purpose, business models, culture, people, projects, communication and their activities. Reach out to Carlie at Hello Creative Agency if you need help with your brand strategy. | | | | | | | | Sign up today for FREE DIGITAL SKILLS TRAINING with access to more than 26,000 online courses including cybersecurity, online marketing and more! Our latest playlist includes Microsoft Fundamentals, with everything you need to upskill your Microsoft Excel and PowerPoint skills. We also have specially curated playlists covering digital design, web development, data analytics and cyber security, along with skills development modules covering finance, communication skills, leadership and other professional development courses. Sign up today to unlock your personalised training, delivered in partnership with the Queensland Government and available to all WNA Members, including students and affiliates. | | | | WNA pirkx = friends + benefits WNA financial members can access a range of wellness benefits that support physical, mental, social and financial wellbeing. By signing up for the WNA pirkx platform for just $6 per month (or $66 a year) you can access everything from fitness classes to retail discounts on fuel and groceries. To join the WNA pirkx platform, email us and we will send you a personal invitation to the platform. | | | | | | | | Are you looking to connect with the global marketplace? WEConnect International offers FREE registration to women-owned businesses. Through this network, you can put your business in front of 172 global member buyers who are committed to diversifying their supply chain. Women's Network Australia is a proud partner of WEConnect International and encourages all women-owned businesses to sign up and be part of a global community. Find out more here. | | | | | | Connect with Women's Network Australia | | | | Copyright © 2024 Women's Network Australia. All rights reserved. You are receiving this because you are either a financial member of Women's Network Australia or you have subscribed to receive electronic communication from us.
Our mailing address is: Women's Network Australia PO Box 4453 | GUMDALE QLD 4154 Australia Add us to your address book
You can Unsubscribe or Update your preferences | | | | | | | |
.png)
.png)
.png)
.jpg)
